H.B. Fuller, a leading global supplier of adhesives for the personal care, rigid packaging, flexible materials, and paper converting industries—has named Kirstin Hedin to vice president, product management and marketing for the Hygiene, Health, and Consumables adhesives business.

In this role, Hedin is leading the global marketing, product line management, and pricing teams responsible for driving customer focused innovation, building growth strategies for product lines, and enhancing the customer experience. Hedin has been with H.B. Fuller for 11 years and has held roles in strategic sourcing, sales, marketing, and previously led the Hygiene/Nonwovens adhesives business in North America.   

“Kirstin’s creative passion for marketing, cross-functional experience and knowledge of the Hygiene industry will help us bring even more new products and services to our customers that they truly value,” says Heather Campe, senior vice president of the Personal Care strategic business unit at H.B. Fuller. “Having quick access to information and a connection to highly knowledgeable technical experts is essential to our customers. The work that Kirstin and her team are doing to enhance and digitize our customer experience is key to serving our customers in this post-COVID world.”